Lori Senecal is a leader who is well-known for her capability of attaining a high level of success in the business world. She is a resourceful individual with knowledge and skills in managing global accounts and financial records. Being raised in Canada, she joined the University of McGill where she acquired a degree in sales and marketing. Several companies acknowledge Lori Senecal for being an employee who is always focused on achieving her goals in the corporate world. She previously operated accounts of renowned companies including the Coca-Cola Company, Staples, nestle, Xbox, BMW, Weight Watchers, Sprint, Applebee’s InBev, Nabisco, and Molson. Her outstanding leadership skills in the corporate world saw her acquiring an employment opportunity at Crispin Porter and Bogusky in 2015, where she currently serves.
Crispin Porter and Bogusky is a firm that acts as an agency for advertising products and services of various clients. According to GC Report, the company is under the leadership of Lori Senecal who is the chief executive officer. Since her entrance into the firm, it has recorded an increase in its production yield that led to the establishment of several other divisions across the globe. Senecal oversees all operations within the ten international branches of the organizations. Through her stewardship, the company has become a massive global marketing leader in the sales and marketing sector. For the past two years, Lori is always on the forefront in promoting the firm’s vision for the future. Lori works hand-in-hand with chief executive officers of the firm’s ten divisions.
Before joining Crispin Porter and Bogusky, Lori Senecal had top managerial positions in several organizations. She was the chief executive officer of MDC Partners agency that provided sale and marketing services. During her tenure at the company, Lori helped MDC in acquiring the American Airline account. The professional brand marketer also had a top leadership position at Kirshenbaum Bond Senecal. She helped to transform the firm from a local agency to an international company. She was once the president of McCann Erickson before being absorbed by McCann Worldgroup. Other organizations that she served include DDB Worldwide Communicates where she had duties and responsibilities of a sales and marketing manager. She has also spoken at the 3% conference for women in the industry.