Is Fabletics Now Amazon’s Biggest Competitor in the Sports Apparell Industry?


Amazon is the giant that eats into 20% of all e-commerce sales. Availing a wide variety of products, it becomes almost impossible to compete in any niche let alone the fashion and active wear. Therefore, Fabletics can be said to have outdone itself as it is currently branded as one of the biggest competitors with Amazon, when it comes to sports apparel sales.


Fabletics thrives because they have actually invested in conducting research for the nature of online marketing. They therefore know their clients in and out and how they are likely to behave. This way, they are able to formulate strategies that will attract and retain customers. Here are some ways in which Fabletics excels over Amazon.


Physical Stores

Unlike Amazon whose business is purely online. Fabletics actually have physical stores to complement their online stores. Currently, they boast over 16 stores across the country and beyond. This way people can always pop into their stores whenever they feel that the online business is not to be trusted. And for those who shop from their online store, their experience is always tailored to their needs. The personal touch, where Kate Hudson customizes and suggests the best outfits is what goes into making customers get to the point of buying. Besides, it’s Kate Hudson suggesting her best pieces. Therefore, when Amazon only relies on customers who find e-commerce trustworthy, Fabletics is able to tap into both.


Reverse Showroom

Fabletics utilizes the reverse showrooming to get more clients and ensure that they buy from them. In the early stages of its inception, the founders of Fabletics realized that people would go online only to check the in-trend clothes. They would then go to their local stores and find the same. So online stores would only act as a showroom that no one buys from. To prevent such scenarios, Fabletics came up with a way of ensuring that their customers actually went ahead with the buy. They introduced a membership program with crazy discounts. As a member, you are directly credited a certain amount, every month. The money goes towards your shopping for the month. What makes most customers opt for the membership program is the fact that it saves a lot of money. Besides getting attires on discounted prices, members get loyalty points that can be redeemed for freebies.


Shopping Experience

Shopping on Fabletics is the best experience. The company focusses on accessibility of its products. By making products that are of high quality and stylish, yet affordable, most people are bound to afford them.


About Fabletics

Fabletics was founded in the year 2013 a purely women active wear brand. Over the years, the company has diversified to accommodate men and even children. Co-founded by Kate Hudson, Fabletics is a sports apparel brand with a celebrity touch.


Fabletics offers high quality attires for all types of athletic performances. The development of various outfits are personally overseen by Kate Hudson. No wonder they are now on the same level with Amazon.

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