Customer satisfaction is the primary cause of their loyalty to a business product or service, and Fortress Investment Group is working tediously to achieve it. It has widened its investment approach via incorporating iPass as one way to ensure that they guarantee a secure investment form to their clients. iPass being permitted immediate access of no more than $10 million in the contract that they made. iPass is a cloud-based SaaS financing form that is believed to be used by only elite firms; therefore, Fortress adopting the technology makes its status being elevated. 1998 was the year when it was founded by Randal Nardone, Rob Kauffman and Wes Edens who made a general resolution to work together as a team. As time passed, it happened to be listed in the New York City stock market exchange thus becoming the first private firm to be traded openly.
Fortress Investment Group has set up a trend of being involved in investments that give surety to its clients’ risk-adjusted proceeds by using the investment tactics that are permanent. iPass clears the Group’s uncertainty about the security of the contract by placing its property and patents as the guarantee for the agreement. Also, it is a proof that Fortress Investment Group made a wise investment decision because there was a clear indication that its Customers were anticipating a nomadic experience from the technology.
The first headquarters of Fortress Investment Group was positioned in New York City, and as result of the enlargement rate, it was experiencing they developed numerous head offices in San Francisco, Singapore, Shanghai and two in Asia in 2014. Also, it was estimated that it was managing assets worth more than $40 billion which accrue from shareholders who were over 1750 by count. Also, its private equity assets were also estimated to have increased to about forty percent from 1999 to 2006. The agreement linking Fortress Investment Group and iPass was to improve both parties’ profiles and also to generate long-lasting dividends to their investors.
The continued increase in the number of clients has necessitated the opening of satellite offices in various parts of the world. As a result, Fortress Group has also increased the number of employees and professionals who work for the company so that it can enhance its customer service. For instance, during the year that ended in 2017, the company recruited an additional 950 employees, 250 of whom were professionals from the various economic sectors.